How much does an explainer video cost?

For starters, an explainer video is a short video that promotes and explains a service, product or company. Hiring an explainer video production company is totally worth investing because statistically will have results just by watching a quick and entertaining video with valuable information.

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An explainer video company will charge for the amount of time and effort

If you want a significant impact on your company or business it is best not to try and do an explainer video on your own. Making a professional explainer video involves that a Video presentation maker should offer at least

  • Scripting
  • Research
  • Style
  • Illustration
  • Storyboarding
  • Voice over
  • Animation
  • Music
  • Sound effects (optional)

The first question that comes to mind is: “How much does an explainer video cost?” Typically it is better to trust this project to an explainer video company.

There are several facts that determine the price of a video presentation maker. First you must determine how long the explainer video will be and which of the many features that will style your explainer video be included.

There is a wide range of prices out there and there is no way to determine exactly how much the price would be but there are certain standard prices that stand out in the majority of companies that are hired to make these videos.

For example, the typical range of costs are $1.500 - $15.000, but if you are working with a producer who is reputable then the price will change to $5.000 - $20.000.

Quality of work, experience and customization may alter the price. An explainer video company defines each process as a stage and each stage takes an amount of time and effort into production.

Here is a more detailed way of looking at everything that is involved in the process of making an explainer video:

  • Scripting and doing research: A well written video makes a quality video, it has foundation and it also takes time for writers to come up with the best way to inform in a creative way what your company is all about while everyone is on board with the same idea.
  • Illustration and Style: An illustrated video is optional but mostly used for an explainer or informative video. Illustrations may be done by hand, colored, digitized or scanned. During this process/stage the illustrator will create a wide variety of characters and assets for the explanation video which takes time and creativity.
  • Storyboards: Then the illustrator will assemble a storyboards with the agreed characters and assets to be used and structures it into a static scene in an animated form.
  • Voiceover: A professional voiceover artist will record an audio version of the dialogue or anything that is spoken in the script.
  • Animation: This part is the most intensive and consuming part of the whole process because the animator will assemble all the finished assets like the voices (voiceover) and illustrations and perfectioning every second of audio to each illustration movement.
  • Music and Sound: Finally a sound engineer will mix everything including the music, sound effects and voices. There is nothing better than clear and crisp audio, so the importance of a sound mixer should never be underestimated.

As you can see, there are many hours and experience invested into your project and reputable studios will charge higher. It is important to find a company that may fit your budget and also deliver good quality service.

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