Custom Logo Design Works

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How much should a custom logo design cost?

A logo is an essential part of a brand, a business for any potential customer to see but most important for it to stand out from competitors. Since all logos are different and for different purposes it is almost impossible to determine a flat price for a custom logo design because there are different methods used by all graphic designers and developing a logo is a different process for each designer.

So, how much should a custom logo design cost?

It is very beneficial to have a custom logo design even if you have just started your business or if you have been establishes for many years because it builds trust in your potential customers and it links them emotionally.

So if you are not familiar with the graphic design industry it could be difficult for you to know what a reasonable price would be since each graphic is free to charge whatever they consider.

This involves, time, sketching creativity and long hours of color studying to send out the right message, no project is the same because each client differs.

It is important to hire a designer that will make sure that your brand or logo communicates effectively through a distinctive design.

Any logo anywhere can go from $0 to hundreds or maybe thousands but a good logo can be in the range between $300 and $1300. But the cheapest way to go is to do the logo yourself.

Chances are you could attract more potential customers if you are sending out the right message but taking the risk of designing it yourself you will surely end up with a logo that feels a little off.

There are freelancers who are very willing to design your logo under $300, it sounds great but you should probably ask yourself what you are getting into, is it because this person owed you a favor? Maybe you found this person on an anonymous website? Try staying out of generic logos for your business.

The company logo design your brand or business deserves:

  • Web format logo for websites or any other social media advertising
  • High resolution logo, preferably in vector format so you can be able to print it.
  • Your logo having full copyright

There are some common kinds of pricing that you might want to take into consideration before judging business logo design prices:

  • Hourly rate
  • Package rate and
  • Fixed price (if any)

If a graphic designer decides to charge by the hour, there are some factors that influence the price: location, deadline, experience and what kind of project is requested by the client. Make sure you know what you are aiming for before requesting the logo.

If you are not sure then this will end up in repeated design proposals and the designer might end up charging you extra for the extra hours. Also, make sure you get it into writing so you both have clear expectations regarding the project.

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